Windows 10 Lumia and Surface Launch

Yesterday we saw the launch of Microsoft Windows 10 Devices. The categories that most interested me, as I’m not a gamer were the 2 new Lumia’s, Surface Pro 4 and the Surface Book.

In this blog, 1 of 2, I want to talk about the Lumia 950 & 950xl. I was really quite disappointed and yet at the same time not surprised by the Lumia launch. For me this was a leftover from the Nokia overpayment. Fingers crossed the Lumia brand will disappear in the next 18 months as Microsoft, I believe, will release new flagship phones mid-late 2016.

I’m following the internet here and think the branding ‘Surface‘ is perfect for all their device names. It’s a cool name and forward thinking as it applies to every possible product they could create. It’s much better than Lumia.

950-940-800x450The phones themselves, are ugly. No real design has gone in to them like previous Lumia devices. For example I run the Lumia 930. It’s a great phone, good weight, great design with a great camera. The new Lumias 950 & 950xl not so much.

Other than how ugly they are I was really disappointed with the new feature of the sign-in. I realise that using the retina to sign-in is intriguing idea moving forward, however, according to other reviewers who have had the device in their hands, the phone has to be high up and close to the eye for it to work properly. For me it’s like the Google sign-in with your face feature it’s more a fad/cliche with no actual reasons to use it.

I’d have much preferred a stepping stone enhancement of finger print recognition to lock and unlock the phone like Google and especially the iPhone. As a man in Fintech I think it has been revolutionary of Apple to incorporate this in to the phone and I’d like to see Microsoft do the same.

android-features-heroI am also disappointed with the idea of linking the phone to a monitor and keyboard via a docking station. This may sound revolutionary, but Ubuntu have been doing this for years with their devices. Ubuntu even tried to raise a world record $32m for its Ubuntu Edge device, which actually looked really cool, think they managed to raised about $24m in the end. Not only did Ubuntu work with Android to make this happen, but Motorola got in on the action07-moto-webtop-accessories_610x377 with ‘Webtop’ that is available with your Android 4.0 Ice Cream Sandwich and up Motorola
devices. Not only could you link the Motorola Razr to a monitor and keyboard, but also a laptop.

The next step is quite obviously utilising the Cloud, especially Azure, with your mobile phone, I just expected more… but I don’t know what more… Maybe, like it always does, it comes down to the design of what they’re presenting. You have people working seriously hard to make products sexy and make us want to use them but the let down of how the Lumia’s looked really took the wind out of the sails for me and I think it will for their sales figures. And yes I did see there was a PUN opportunity, but come on reader you’re better than that.

Overall I’m looking forward to the hangover of Nokia sailing off in to the distance and seeing some great design coming in the next iterations and love the liquid cooling systems in the 950xl, but am still concerned with the potential of how hot it may get. I’ve personally sent 2 930’s back for overheating.

As a first mover on devices think I’ll have to wait for the next iteration of hopefully a SURFACE phone. However, don’t think this is the case for the Surface book or Pro 4.